![]() ![]() ![]() Here are a few things to keep in mind while writing your meta descriptions: Depending on what text is chosen, this may not be helpful for giving users a sense of your product or your company. If you haven't added a meta description to your page, search engines like Google will often choose a snippet of text from the page itself. Websites fight for readers’ attention with their meta titles and descriptions-so for less interesting topics, that makes them that much more important. It isn't just your site's position on Google that draws traffic-interesting and well-written titles and descriptions are more likely to grab users' attention. Meta tags like title and description may not be visible on the actual webpage, but they do appear on SERPs. While it is longer than the title, your description is only about 155 to 160 characters, so you want to use it efficiently, incorporating your target keywords without it feeling forced. Your meta description provides a quick summation of your content. Meta description tags, on the other hand, are the bit of text that appears on search engine results page (SERP) below each result's meta title. Meta titles are simply the title tag or name of a webpage. Specifically, the "meta title" and "meta description" can help you dial in your optimization process. Many meta tags exist, but only a handful are worth your attention. ![]() Of course, to use meta tags effectively, you need to know what they are and how best to put them to work for you. While creating original and captivating content helps you gain readers, effectively utilizing meta tags drives traffic to your site. These tags do not appear on the actual page, but they inform search engines about the site's content and when used well, help improve a website's on-page SEO. Meta tags are snippets of "hidden information" found in a webpage's HTML code, usually in the "head" section. ![]()
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